This year, we are proudly celebrating our 50th anniversary. Since our first event in 1976, the rodeo has become a cherished High Country tradition - an iconic fixture on the regional calendar that attracts thousands of visitors from across Victoria and interstate. Thanks to the generous support of our sponsors, we offer a competitive $30,000 prize pool, helping us continue to deliver a top‑tier event that showcases the very best of rodeo skill, talent, and community spirit.

Our rodeo is powered by more than 100 dedicated volunteers representing eight local community organisations. The profits from each event are distributed back to these groups in recognition of the time, energy, and passion they contribute to bringing the rodeo to life year after year. As a sponsor, you’re not only supporting our competitors and prize pool—you’re directly supporting these valued community organisations: